The right domain makes your business appear credible and professional. Ideally, it should match your company or brand name.
For example, if you’re the owner of Chris Sneakers. You can register chrisneakers.com.au (if you’re operating in Australia) or chrissneakers.com.
Keep in mind that your chosen domain can be taken by a domain squatter or a separate organization. You can use the domain search tool on this website to check if your domain is available. If it is, it’s always a good idea to register before your competitors do. If not, you can opt for variations of your chosen domain.
Given the example above, you can use chrissneakersau.com or chrisneakers.com.
Do note, however, that this may confuse your customers. So, it’s best to research and create a list of options before registering a domain.